invest.co.uk – £795,000

A savvy international domain name broker I have known for years suggests a decent six-figure £sum is achievable for invest.co.uk – he’s been involved recently with a transaction involving invest.com allegedly sold recently for an 8-figure sum – see here.

He, somewhat disparagingly, reckoned that UK TLDs (Top Level Domains – ie co.uk and .uk) are worth only around 10% of the corresponding .com domains.  Even that would be ok for me but I would argue that for a UK-based investment concern the UK TLD is actually better targeted at the demographic.  All it would take is a retail financial services giant like BlackRock or LGIM to want a branded campaign (for co.uk) or a global player marketing inward investment to the UK to sovereign investors (for .uk) to get interested for that kind of valuation to look very reasonable.